BEST NEW FOOTBALL SHIRT DESIGNS 17/18
It's that tragic time of year again, the end of the football season. Apart from the odd international friendly, there's barely any football on to watch, but don't worry...I have found a way of talking about it on here!
Let's live the dream and merge 2 of my favourite topics: Design & Football.
One positive of the off season is all the new club kit designs being released. These days your replica shirt only has a short lifespan of 9 months - 1 year, and then you are embarrassingly out of date...but this does mean we get to see fresh designs annually!
Shirt manufacturers have been lazy in the past, just recycling a template and changing the colour for each team. With all the money now in football, the shirt designers seem to be getting more competitive, resulting in thoughtful and imaginative designs for football teams all over the world.
For me, the home shirt design needs to represent club traditions, using their familiar colours with a classy design. When you're away from home however, anything goes; these shirts have a license to thrill.
Here are a few of the best I've seen so far for the 2017/18 season:
Inter Milan - Home Shirt
The signature blue and black stripes on Inter Milan's home shirt is a favourite of mine every year. This new shirt from Nike features vertical stripes with varying widths, which are said to be inspired by the architecture in Milan.
São Paulo Home Shirt
São Paulo's bold new home shirt includes the clubs crest in an unusual position, placing it front and centre. Complimented with the red and black horizontal stripes, it really focuses the attention on the badge.
AJAX AWAY Shirt
Ajax's new away kit follows the trend of recycling classic shirt designs. This one aims to bring back the glory days, resembling the kit worn in their 94/95 Champions League winning season. A subtle graphic print gives the navy shirt an interesting texture, finished off with white and red detailing, they will look smart on away trips.
Nagoya Grampus Eight Goalkeeper Shirt
Too jazzy? This is the 25th anniversary goalkeeper uniform (as it's referred to in Japan) for Nagoya Grampus Eight from the J-League. This design will divide opinion, but it's blocky, bold colours certainly makes it stand out. With a club crest featuring a shark kicking a ball, you cannot go wrong.
Corinthians Home Shirt
The second Brazilian club to get a mention, Corinthians will be wearing this very minimal white shirt. It has an elegant, tapered black stripe down the centre, which represents the sword of club symbol, Saint George. Whilst studying design we were constantly being reminded to KISS...(Keep It Simple Stupid). Nike has definitely stuck to this principle here and it works.
BORUSSIA DORTMUND HOME SHIRT
No football shirt design list is complete without a Borussia Dortmund kit. The distinctive yellow and black return for next year, with hoops that have an alternating gradient effect which fades in to each colour.
Obviously we are all still waiting for the inevitable classic shirt design from the mighty cherries (AFC Bournemouth)! In the mean time, these are the shirts that caught my eye, it's great to see some imagination in the designs, particularly from the J-League... If you'd like to see more, take a look at www.footballshirtculture.com.
There's more to this post than just me rambling on about football shirts. I've been researching all types of apparel design recently as I am in the process of creating some of my own design kit ready for the summer season.
Launch time soon, stay tuned!